Brand development

Engage Brand

Engaging brands
are built on trust

Inspired by the world’s leading marketing and business minds we’ve created a formula to build brand trust. It’s unique to us, gets real results and drives sustainable growth.

We uncover your brand personality, define its character, express an authentic voice and discover the ideas that will emotionally engage your audience.

trust formula

Align all marketing activities to deliver this

trust =



  • Authority
  • Credentials, awards
  • Certifications
  • cknowledged capability
  • Thought leadership
  • Competence
  • Growth tactics



  • Service Level Agreements
  • Guarantees
  • Timeliness of response
  • Performance reflects claims
  • Do as you say
  • Promises
  • Growth tactics



  • Personalisation
  • Anticipation
  • Exceed expectations
  • Magic moments
  • Delight
  • Customer alignment
  • CX/UX
  • Brand Psychology


self interest

  • Give before receiving
  • Customer first
  • Sacrifice for others
  • Cares about others

What's involved

People build relationships with other people, so why don’t brands look, act and speak like a person you can trust? To grow at the speed of trust you must first develop a brand story and persona that engages your audience.


  • Discovery workshops
  • Jungian brand personality analysis
  • Purpose mapping
  • Emotion mapping


  • Positioning analysis
  • Benefit attribute analysis


  • Dominant customer attitude assessment
  • Qualitative and quantitative research
  • Brand story development


  • Purpose statement
  • Activation ideas
  • Trust activators


With our trust-growth formula guiding everything we do, our brand methodology builds an emotionally engaging and authentic brand personality that maps to the needs of your target audience.

We identify the brand assets designed to make your brand distinctive, differentiated, personable, memorable, salient and the tactics to reach as many of your customers as possible.

Brand voice

Communicate with clarity,
focus and consistancy. All of which will
build trust.

Core values

Customers connect to values,
and these must be aligned with
your brand personality.

A brand personality

A guide on what will
differentiate your brand and
make it distinctive.

Customer insight

A better understanding of what
your customer's aspirations
and personality is.

How trustworthy is your brand?

We believe in giving before receiving. So pop your website here and we'll score the trust perception of your brand: